Demo! Grab Your Phone Text: “primepromo” To: 71441 (Canada)
Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. and Canada well over 80%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular.
Mobile couponing or text couponing is ideal for restaurants and small businesses because it’s less expensive than print advertising and more effective.
Customers Want Mobile Coupons – Are You Delivering?
Study after study has shown that mobile coupons influence purchase decisions. Mobile coupons are great because they’re easy; you don’t need to access them from a computer and print them out. You just show your phone’s screen to redeem them. According to a study by Mercator Advisory Group, more than 50% of respondents said they’d like to receive mobile coupons, but only around 10% actually have. People are practically begging for coupons and most companies still haven’t gotten on the ball.
How To Use Mobile Coupons Effectivel
There are lots of ways you can use mobile coupons. A coupon is a great incentive or freebie for signing up to your email list. Give them something they can use as soon as they sign up.
Coupons have always been used offline to introduce a service. Just think of the $5 oil change. You go for the cheap oil change and discover a garage with great service.
Mobile coupons work the same way. Use them to introduce your business or offer a free trial.
If you’re not sure you want to give away something for free (after all, they might take the freebie and run), you can offer a 2-for-1 deal or another type of extension.
Delivering Your Coupons
In SMS marketing, coupons have always been delivered through short codes. These are 5-digit numbers that they call and it automatically sends them the deal.
You can put this 5-digit number all over your promotional materials.
(Try the live demo. Text: “coupondemo” To: 71441)
In addition to coupons, you can use short codes to sign them up for your VIP list.
QR Codes Option
These are pixelated square black-and-white codes that can be scanned by a mobile device. With QR codes, your customers don’t even have to enter the 5 digit code. All they have to do is scan the QR codewith their phone to get the coupon.
Are mobile coupons the next big thing? No, they’re already the big thing. Mobile coupons work right now to boost your sales and your customers are begging for them.