Posts Categorised: SMS/Text Message Marketing
Offers and coupons have long been a favorite tool in marketers’ arsenals. They are a proven incentive mechanism that can improve awareness, drive brand recognition, increase shopping frequency and, of course, ultimately drive sales. But despite the fact that people basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
SMS Marketing – Is It for you?
Although SMS (Text Message) have been around for a long time now, it’s still one of the leading forms of communication all over the world. Marketing researchers forecast that SMS will continue to grow. Although the number of mobile phone users is growing globally, there is still a considerably high number of individuals who own non internet compatible phones. This is the biggest advantage of SMS (Text Message) marketing over other forms of mobile marketing – all mobile phones have SMS capabilities.
But how does SMS marketing work? How is it done and how can you use it in your business?
SMS marketing basically works by programming a software to send messages at scheduled times, for specific purposes. It may sound simple, but there are actually a lot of marketing benefits you get from implementation:
- Appointment Reminders
This is considered one of the most important features of an SMS platforms. Many small businesses rely on regular appointment visits by their patients or customers for income and a missed appointment attributes to a loss of income for the business.
Instead of manually listing the scheduled appointments, sending individual SMS or making hours of appointment reminder phone calls, all you have to do is to schedule an appointment, input it to the system and an Text Message will be sent to the client reminding them of their appointment with you.
- Gathering Leads
With SMS marketing, you can create an SMS/Text list that you can send periodic promotions or important information to. For example coupons, announcements about specific events like anniversaries, sales or special promotions. You can build your SMS/Text list by creating a short code that you include on posters, flyers or even your website. Make sure that you give prospects a reason to opt-in – offer a one-time discount or a freebie when they join your SMS/Text list.
- Birthday Greetings!
Although your client knows this is automated, it still feels special if you “remember” their birthday and even more special if you give them a discount coupon as a present.
These are just some of the many things you can do with SMS/Text Message Marketing.
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