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Posts Categorised: Mobile Marketing Trends

If You Do not Have  A Mobile Marketing Strategy… You MUST Read This

A new study from Google on 1,000 mobile users found that 92% of people who researched a product on mobile made a purchase within a day and 76% searching for something visited a related business within a day, according to Ad Week.

The research found that consumers are primarily using mobile for their daily needs: 96% said they use their phone, 73% said they use their desktop, and only 33% said they use their tablet. 50% use more than one device.

“What we found in this diary setting is what we’ve been seeing over the last few years,” Lisa Gevelber, Google’s vp of marketing, told Adweek, “This shift to mobile is not just a shift in biases—it’s a dramatic shift in consumer behavior and in expectations.”

Source: Marketing Dive

Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for a FREE 30 minute over the phone Coaching session.

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