Five Steps to Creating a Dynamic Mobile Marketing Campaign
1) Figure out what your target market wants and offer it.
• Location-specific information
• Timely knowledge
• Make life easier
• Financial incentive
2) Align what your target market wants with your desired outcome
• Get new customers
• Retain current customers
• Increase purchases from current customers
• Brand awareness
3) Choose the right mobile marketing tool for this campaign
• Text Messaging
• Mobile Web
• Mobile Web Promotion
– Pay per Click
4) Launch your mobile marketing campaign and market it.
5) Track what is working and make any necessary adjustments.