Mobile marketing, text message marketing, mobile websites

Five Steps to Creating a Dynamic Mobile Marketing Campaign

1) Figure out what your target market wants and offer it.

• Location-specific information
• Timely knowledge
• Make life easier
• Financial incentive
• Entertainment
• Connection

2) Align what your target market wants with your desired outcome

• Get new customers
• Retain current customers
• Increase purchases from current customers
• Brand awareness

3) Choose the right mobile marketing tool for this campaign

• Voice
• Text Messaging
• Mobile Web
• Mobile Web Promotion
– Search
– Advertising
– Pay per Click
– Publicity
Social networking
Proximity Marketing

4) Launch your mobile marketing campaign and market it.

5) Track what is working and make any necessary adjustments.

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